Eligible and participating charities have been vetted per PayPal's strong compliance standards. Both grantmakers and charities will have access to all available grant details, including donor information when provided, via a PayPal dashboard.

We welcome you to contact us for more information on your own new logo and to share this with your colleagues using the tools below.Grant Payments will enable charities to receive grants shortly after the funds have been approved by the grantmaker. IDeas BIG (Brand Identity Group) supports PayPal in their decision to improve mobile impressions with their rebranding. As PayPal mounts an aggressive push to refresh existing services and roll out new ones, the old logo was holding it back, Marcus told ReadWrite in an interview ( ReadWrite). Everyone from app developers to online merchants to physical retailers like Home Depot and Jamba Juice to everyday eBay sellers display the PayPal logo to indicate they accept PayPal for payment. Logos in the digital age aren’t just a matter of the sign at company headquarters, though. Problem was, after years leading the digital payment pack, the company’s brand was starting to resemble the stodgy financial systems it once challenged.įurther, the logo is a commitment to the digital and mobile age. Since its beginnings, PayPal has positioned itself as an innovative alternative to traditional financial institutions. The timing couldn’t be better for a refresh. “But we’ve made those colors more vibrant so that they really pop out more effectively,” she says.įinally, Sagar describes the new angle of the letters as “a more forward looking slant, to reinforce the theme of innovation” – citing the 58 product enhancements PayPal has introduced in the last year. “PayPal’s blue color palette has very strong brand recognition,” Alison Sagar, VP of Marketing at PayPal UK adds, so they didn’t want to change that too radically.

PayPal’s position as a visionary company.

Forwardness is also communicated through the dynamic angle graphic.

Forwardness: The words and letters remain in italic – like the former logo – to reflect a forward-looking, visionary company.

Connection: a motivating principle behind the redesign - connection to money, to people and between people.

These Elements Emphasize the following ideals PayPal wishes to embrace.

a new wordmark in a new typeface (Futura).

The refreshed branding features four key elements –

After all, money doesn’t make the world go round, people do.” We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. “We have aligned this with our first global brand campaign. “Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. Will this improve the company’s impact on the market? Quell investor concerns? Display commitment to growth? Read on to see how the company plans to improve. However, for years their logo has been judged as anything from bland to “relative of a parking sign.” Therefore, the company unleashed a new logo for the first time in 7 years, symbolizing forwardness, innovation, and vision. For 15 years, PayPal has been making transaction processing safer, easier, and more user-friendly.

Paypal logo